Media kit / October 2026 Download PDF

An independent UK studio

Tech It Easy · 5 by Alex · Studio Wye

For brands & partners / 2026

Make the
product
make sense.

Hands-on reviews. Clear demonstrations. Films that show people what your tech can do.

A recent review. A feel for Alex.
Watch on YouTube (opens in a new tab)
121k+ views

Galaxy Watch 9 review
Published 12 August 2026
Public views checked 19 October 2026.

Lifetime views
9.8m
Subscribers
≈42k
Lifetime hours watched
432.7k

Subscribers: nearly 42,000, updated 18 October 2026. Lifetime views and watch time: 21 September 2026, rounded.

From our work

XREALTORRASCHERRYAULUMUUGREENInsta360
Tech It Easy by Alex

Our established technology channel

Tech It Easy.

Long-form reviews, practical comparisons and a proper look at flagship tech. Alex brings the detail and the personality; viewers come to work out what is right for them.

Explore Tech It Easy

The audience behind the reviews.

Dedicated videos and integrations for products that fit the channel.

74.3%

of the audience is aged 25–54

94%

male audience

Age and gender: YouTube media kit, 28 days ending 21 September 2026.

Age profile

Share by age · last 28 days to 21 September 2026

13–17
1.6%
18–24
8.2%
55–64
10.4%
65+
5.5%

Bar lengths are scaled to the largest age group.

Selected markets

Share of total channel watch time · 25 August–21 September 2026

United Kingdom
9.4%
Canada
4.5%
Australia
3.6%
Germany
2.3%
Netherlands
1.8%
France
0.9%

Together: 51.2% of watch time. Other countries: approximately 48.8%. These are watch-time shares, not viewer or buyer counts. Bars scale to the largest selected market.

One review. Six figures in attributed orders.

$100k+USD

A useful review.
A measurable result.

One dock. Two computers.

A hands-on sponsored review of the AV Access iDock M10, showing how it fits a MacBook and Windows setup.

Now over $100,000 in Amazon ordered revenue attributed to this video.

A 2026 Tech It Easy reviewPublished 22 April · Milestone updated 19 October 2026

Ordered revenue before cancellations, returns and adjustments. Milestone supplied by Alex.

Watch on YouTube (opens in a new tab)

Part of Alex’s wider Amazon affiliate activity. This case study and the year-to-date report use different update dates; their figures should not be added together.

Brands on
Tech It Easy.

Products introduced through the reviews and guides our viewers already come to watch.

312k+

video views across these
four brand collaborations

Views checked 19 October 2026Full-video views · not sponsor impressions or unique viewers

AULUMU

Brand collaboration

20 Galaxy Watch apps.

AULUMU watch straps, featured in a practical guide to getting more from a Galaxy Watch.

133,472YouTube views
YouTube

Published 1 May 2026

TORRAS

Recent collaboration

iPhone meets Galaxy.

The TORRAS Q3 Air Pro case, integrated into a flagship phone comparison. A recent collaboration.

30,119YouTube views
YouTube

Published 9 October 2026

Noreve

Brand collaboration

Three months with the S26 Ultra.

A Noreve case partnership within a long-term look at Samsung’s flagship phone.

74,751YouTube views
YouTube

Published 18 May 2026

Robust Goods

Brand collaboration

Six months with the Apple Watch Ultra.

Robust Goods straps, featured in a review answering whether the Apple Watch Ultra is still worth buying.

73,843YouTube views
YouTube

Published 27 April 2026

312,185 combined public views across the four videos above. Counts are a dated snapshot.

Wooask / A returning brand

Helping new products
find an audience.

Two Kickstarter products, reviewed for Wooask. Both found an audience on Tech It Easy.

63k+

combined video views
across two Wooask reviews

YouTube views checked 19 October 2026: 27,459 and 36,342, totalling 63,801. Combined video views are not unique viewers or views confined to the Kickstarter campaigns.

From the review
to the basket.

Tech It Easy reviews help viewers decide what to buy. The product links take them to Amazon. Below is the year-to-date result across Alex’s Amazon affiliate links.

Watch a Tech It Easy reviewFollow a product linkShop on Amazon
2026 year to date

1 January–18 October 2026

Amazon affiliate-link results

$143,007.76USD

Amazon ordered revenue

Value of orders placed through Alex’s affiliate links, before cancellations and returns.

Link clicks
30,928
Items ordered
2,148
Amazon-reported conversion
6.95%

Selected channel collaborations. The account-wide results below cover Alex’s affiliate links, rather than only these four videos.

Amazon Creator Stars

Gold-tier creator.

Reached in under a year.

Creator Stars programme status, reported by Alex on 19 October 2026. Separate from the on-site video results below.

Source & scope

Source: Alex’s Amazon Associates report, 1 January–18 October 2026. Ordered revenue is product order value, not Alex’s commission or earnings. Amazon-reported conversion is shown as reported; it is not a measure of unique customers.

Amazon Influencer on-site video results are shown separately below and are not included in this affiliate-link total.

A new venture.
A strong start.

Our Amazon Influencer work is a newer part of the studio. These product videos meet shoppers on Amazon, as they decide what to buy.

2026 year to date

1 January–18 October 2026

On-site product video results

≈$59,100 USD

Amazon-reported product revenue

Approximately £44,300 GBP, across the US, UK, Canadian and Australian storefronts.

Total Revenue from four storefront reports, converted and rounded.

Alex Caulfield, creator and presenter
Alex Caulfield / Creator & presenter
39 videos

That’s the whole Amazon portfolio.

A small, growing library of product demonstrations, already producing measurable results.

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These are on-site Influencer results. The affiliate-link figures above are a separate revenue stream and use a different Amazon reporting measure.

Sources & currency calculation

Creator-supplied reports show Amazon “Total Revenue”: US$40,032.86, £6,315.47, CA$6,593.42 and AU$8,603.62. This is reported product revenue, not creator earnings.

Indicative conversion using Banque de France reference rates dated 16 October 2026: EUR 1 = USD 1.1253, GBP 0.8439, CAD 1.5935 and AUD 1.6171. Rounded to approximately US$59,100 / £44,300. Actual exchange and settlement rates can differ.

The 39-video portfolio size and newer-venture description were supplied by Alex. These historical results do not predict an individual campaign’s performance.

5 by Alex — Tech, reviewed in 5 minutes or less
New venture

5 by Alex.

Quick, focused reviews for people who are close to buying. Tech and accessories, with the useful details in five minutes or less.

It’s an early-stage channel with room to experiment: a place for smaller products, straightforward buying questions and a different pace.

Explore 5 by Alex

See the format

One keyboard.
Four minutes.

The CHERRY XTRFY MX 3.1: a focused review that gets straight to what a buyer needs to know.

04:10 / 05:00
Watch on YouTube (opens in a new tab)

5 by Alex is a separate, developing channel. The established audience figures elsewhere in this kit belong to Tech It Easy.

Your product.
Our craft.

Creator-led films for your product pages, website and social channels. Here are three commissions, each made for a different product and format.

A frame from Alex’s Qronoz commissioned film Play film · 02:18

Qronoz

Amazon product film

From the box to the setup.

Networking hardware explained through unboxing, installation and a demonstration, with graphics in the brand’s colours.

Landscape · Product walkthrough
A frame from Alex’s Naturewall commissioned film Play film · 01:22

Naturewall

Vertical short

A product in a real space.

A concise vertical film showing the product in a home setting, with the finished look at the centre of the story.

Portrait · Lifestyle demonstration
A frame from Alex’s CHERRY XTRFY commissioned film Play film · 04:09

CHERRY XTRFY

Product film

The details, demonstrated.

A hands-on introduction to the MX 3.1 keyboard, with Alex presenting the product and showing how it works.

Landscape · Presenter-led film
Alex Caulfield, founder of Studio WyeAlex Caulfield / Founder & creator

The person behind the work

Meet
Alex.

Before making YouTube his full-time job, Alex spent almost ten years in architectural visualisation. That included four years at a leading studio, followed by luxury interior design and a younger agency where he worked closely with graphic design and marketing teams.

That background still shows up in the work: the lighting, the composition and the attention to the details people actually want to see.

More about Alex & the studio

A current
of ideas.

Send us the product, your timing and what you’d like to make. A rough brief is a good place to start.

Start a flow
Studio Wye

Independent UK studio · October 2026 edition

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Product film