@import url('/brand-fonts.css');
@font-face{font-family:WyePixel;src:url('/assets/fonts/wye-pixel.woff2') format('woff2');font-display:swap}
:root{--paper:#f3e9d8;--ink:#23251f;--rust:#b54424;--warm:#e28b62;--line:#cbc2b1;--sans:'DM Sans',Arial,sans-serif;--mono:'IBM Plex Mono',monospace;--pad:clamp(22px,6vw,100px)}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:108px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.65 var(--sans)}body:has(dialog[open]){overflow:hidden}h1,h2,h3,p,dl,dd,figure{margin:0}h1,h2,h3{font-weight:550;letter-spacing:-.055em;line-height:1.05}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer}img{display:block;max-width:100%}svg{display:block}button,a{-webkit-tap-highlight-color:transparent;touch-action:manipulation}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--rust);outline-offset:6px}.dark :focus-visible,.kit-header :focus-visible{outline-color:var(--warm)}[hidden]{display:none!important}.sr-only{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap}.skip-link{position:fixed;z-index:100;left:20px;top:10px;padding:12px 18px;background:var(--paper);transform:translateY(-200%)}.skip-link:focus{transform:none}
.dark{background:var(--ink);color:var(--paper)}.pixel-type{font-family:WyePixel,monospace;font-weight:400;letter-spacing:-.035em;line-height:1.15}.rust{color:var(--rust)}.warm{color:var(--warm)}.eyebrow,.mono,.edition-label{font:400 11px/1.7 var(--mono);letter-spacing:.09em}.eyebrow,.edition-label{text-transform:uppercase}.pixel-dot{display:inline-block;width:6px;height:6px;background:var(--warm);margin-right:10px}.kit-header{position:sticky;top:0;z-index:30;display:flex;align-items:center;gap:28px;min-height:83px;padding:16px var(--pad);background:#23251ff5;color:var(--paper);border-bottom:1px solid #f3e9d82a;backdrop-filter:blur(12px)}.kit-logo{width:108px;flex-shrink:0}.kit-logo img{width:100%;height:auto}.header-caption{font:10px/1.5 var(--mono);color:#d2cbbb;text-transform:uppercase;letter-spacing:.04em}.header-caption span{color:var(--warm);margin:0 7px}.kit-header nav{margin-left:auto;display:flex;gap:25px;font-size:12px}.kit-header nav a{padding:10px 0;border-bottom:1px solid transparent}.kit-header nav a[aria-current]{color:var(--warm);border-color:var(--warm)}.kit-header .download-link{margin-left:12px;padding:9px 14px;border:1px solid #f3e9d87a;font-size:12px}.download-link{display:inline-flex;align-items:center;gap:11px;min-height:44px;font-size:14px}.download-link svg{width:19px;height:24px;fill:none;stroke:currentColor;stroke-width:1.4}.download-link:hover{color:var(--warm)}.reading-progress{position:absolute;left:0;right:0;bottom:-1px;height:2px;background:transparent}.reading-progress span{display:block;transform-origin:left;width:100%;height:100%;background:var(--warm);transform:scaleX(var(--reading,0))}
main{position:relative;isolation:isolate}.kit-river{position:absolute;right:15px;top:0;width:48px;height:100%;overflow:visible;z-index:4;pointer-events:none}.kit-river path{fill:none;stroke-width:1.3;vector-effect:non-scaling-stroke}.kit-river-bed{stroke:#a4654930;stroke-dasharray:2 7}.kit-river-current{stroke:#d9774d}.kit-river-head{fill:#d9774d;opacity:0}.kit-section{position:relative;padding:88px var(--pad) 94px}.section-label{position:relative;display:flex;align-items:center;gap:16px;margin-bottom:46px;min-height:24px}.section-label>span{font:10px var(--mono);border:1px solid var(--rust);min-width:28px;height:28px;display:grid;place-items:center;color:var(--rust)}.dark .section-label>span{color:var(--warm);border-color:var(--warm)}.section-label.flow-reached>span{background:var(--rust);color:var(--paper)}.dark .section-label.flow-reached>span{background:var(--warm);color:var(--ink)}.section-label:after{content:'';height:1px;background:currentColor;opacity:.15;flex:1;margin-left:14px}.section-heading{display:grid;grid-template-columns:1.2fr 1fr;align-items:end;gap:70px;margin-bottom:58px}.section-heading h2{font-size:clamp(43px,5.9vw,82px)}.section-heading>p,.section-heading>div>p{max-width:39ch;color:#5a5e52;font-size:16px;line-height:1.8}.dark .section-heading>p{color:#ccc8bb}.source-note{font-size:11px;line-height:1.8;color:#686b5f}.dark .source-note{color:#bebcad}.kit-button{display:inline-flex;justify-content:space-between;align-items:center;gap:35px;min-height:53px;padding:14px 20px;font-size:14px;font-weight:550;transition:background .2s,color .2s}.kit-button.light{background:var(--paper);color:var(--ink)}.kit-button.light:hover{background:var(--warm)}.kit-button svg{width:37px;height:25px;fill:none;stroke:currentColor;stroke-width:1.6}.under-link{display:inline-flex;align-items:center;gap:20px;padding:10px 0 6px;border-bottom:1px solid currentColor;font-size:14px}.under-link:hover{color:var(--warm)}
.kit-cover{padding:30px var(--pad) 35px;background-image:linear-gradient(#f3e9d805 1px,transparent 1px),linear-gradient(90deg,#f3e9d805 1px,transparent 1px);background-size:64px 64px;overflow:hidden}.cover-topline{display:flex;justify-content:space-between;gap:20px;color:#c5c3b6;margin-bottom:50px}.cover-topline .eyebrow{font-size:9px}.cover-grid{display:grid;grid-template-columns:1fr 1.15fr;gap:8%;align-items:center}.edition-label{color:var(--warm);margin-bottom:20px;font-size:10px}.cover-copy h1{font-size:clamp(60px,7.4vw,110px);line-height:.96;letter-spacing:-.065em}.cover-copy h1 .pixel-type{display:block;font-size:.64em;margin-top:12px;line-height:1.2;color:var(--warm);white-space:nowrap}.cover-intro{max-width:34ch;font-size:16px;line-height:1.75;color:#d0cdbf;margin-top:25px}.cover-actions{display:flex;align-items:center;gap:28px;margin-top:28px}.cover-actions .under-link{font-size:13px}.cover-visual{position:relative;padding-bottom:4px}.film-annotation{font:9px/1.7 var(--mono);text-transform:uppercase;letter-spacing:.05em;margin-bottom:17px}.cover-film{display:block;position:relative;isolation:isolate;outline:1px solid #dbccb044;outline-offset:8px;background:#111}.cover-film>img{width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;transition:filter .4s}.cover-film:hover>img{filter:brightness(.85)}.film-watch{position:absolute;left:14px;right:14px;bottom:14px;display:flex;align-items:center;gap:12px;background:#23251ff2;color:var(--paper);padding:12px 15px;font-size:12px}.play-icon{display:inline-grid;place-items:center;width:25px;height:25px;border:1px solid currentColor;font-size:10px;flex-shrink:0}.film-time{margin-left:auto;font:10px var(--mono);color:#d4c9b4}.cover-film-bottom{display:flex;gap:20px;align-items:center;justify-content:space-between;margin-top:20px;font:9px/1.5 var(--mono);color:#bdbbae}.cover-film-bottom svg{width:100px;fill:none;stroke:var(--warm);stroke-width:1.4}.cover-note{display:flex;justify-content:space-between;gap:24px;margin-top:29px;padding-top:23px;border-top:1px solid #f3e9d825}.cover-note>span{font-size:19px;font-weight:500;letter-spacing:-.03em;line-height:1.35}.cover-note>p{max-width:25ch;font-size:11px;line-height:1.8;color:#c3c1b5}.channel-snapshot{position:relative;margin-top:56px;border-top:1px solid #f3e9d844;padding-top:22px}.snapshot-heading{display:flex;align-items:center;justify-content:space-between;gap:20px}.snapshot-heading .eyebrow{font-size:9px;color:#c2bfb0}.snapshot-heading a{font-size:11px;display:flex;gap:16px}.cover-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin:24px 0 20px}.cover-stats>div{display:flex;flex-direction:column;position:relative;padding-left:20px;border-left:1px solid #f3e9d836}.cover-stats dd{order:-1;font-size:clamp(46px,5vw,75px);font-weight:500;line-height:1.05;letter-spacing:-.06em;font-variant-numeric:tabular-nums}.cover-stats dd>span{font-size:.66em;color:var(--warm)}.cover-stats dd>.approx{font-size:.55em;margin-right:5px;color:#dad0bc}.cover-stats dt{font-size:12px;color:#ccc7b7;margin-top:8px}.channel-snapshot>.source-note{font-size:10px}.channel-snapshot.flow-reached .cover-stats>div{border-color:var(--warm)}
.kit-brand-strip{padding:27px var(--pad);border-bottom:1px solid var(--line);display:flex;align-items:center;gap:50px}.kit-brand-strip .eyebrow{white-space:nowrap;font-size:9px;color:#616455}.kit-brand-strip>div{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));align-items:center;justify-items:center;gap:30px;flex:1;min-width:0}.kit-brand-strip img{max-width:100px;max-height:29px;width:100%;height:29px;object-fit:contain;filter:grayscale(1)}
.audience-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:11%;align-items:start}.audience-highlights{display:grid;gap:30px}.audience-highlights>div{padding-bottom:25px;border-bottom:1px solid var(--line)}.audience-highlights strong{display:block;font-size:clamp(64px,7.1vw,96px);font-weight:500;letter-spacing:-.065em;line-height:1}.audience-highlights strong>span{font-size:.55em;color:var(--rust)}.audience-highlights p:not(.source-note){font-size:15px;margin-top:12px}.chart-switch,.currency-switch,.work-filters{display:flex;gap:4px;flex-wrap:wrap}.chart-switch{border-bottom:1px solid var(--line);margin-bottom:23px}.chart-switch button,.work-filters button,.currency-switch button{border:1px solid transparent;background:none;color:inherit;font-size:12px;min-height:44px;padding:10px 15px}.chart-switch button{border-bottom-width:2px}.chart-switch button[aria-pressed=true]{border-bottom-color:var(--rust);color:var(--rust)}.chart-switch button:hover,.work-filters button:hover{background:#c4502a0e}.chart-panel h3{font-size:24px;letter-spacing:-.03em}.chart-description{font-size:11px;color:#686b5f;margin:9px 0 23px}.bar-chart{display:grid;gap:15px}.bar-chart>div{display:grid;grid-template-columns:120px 1fr;gap:15px;align-items:center}.bar-chart dt{font-size:12px}.bar-chart dd{display:flex;align-items:center;gap:13px}.bar-chart dd>span:last-child{font:11px var(--mono);width:48px;text-align:right;flex-shrink:0}.bar-track{height:9px;background:#23251f09;display:block;flex:1;overflow:hidden}.bar-track>span{height:100%;display:block;background:#92937f;width:var(--bar);transform-origin:left;transition:transform .7s cubic-bezier(.2,.7,.2,1)}.bar-featured .bar-track>span{background:var(--rust)}.chart-panel>.source-note{margin-top:22px}.chart-panel+.chart-panel{margin-top:30px}.js .chart-panel+.chart-panel{margin-top:0}
.results-section{overflow:hidden}.main-result{position:relative;border-top:1px solid #f3e9d84a;border-bottom:1px solid #f3e9d84a;padding:25px 0 35px}.result-topline{display:flex;justify-content:space-between;gap:20px}.result-topline .eyebrow{color:var(--warm)}.result-topline .mono{font-size:10px;color:#bebcad}.big-result{font-size:clamp(48px,8.3vw,122px);letter-spacing:-.065em;line-height:1.25;font-weight:500;font-variant-numeric:tabular-nums;margin:21px 0 4px}.big-result>span{font:12px var(--mono);letter-spacing:.03em;color:var(--warm);margin-left:18px;vertical-align:middle}.main-result h3{font-size:23px;letter-spacing:-.025em}.result-description{font-size:14px;color:#cdc6b6;margin-top:9px;max-width:59ch}.support-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:35px;max-width:800px}.support-stats>div{display:flex;flex-direction:column}.support-stats dd{order:-1;font-size:34px;line-height:1.25;letter-spacing:-.03em;color:var(--warm)}.support-stats dt{font-size:11px;color:#c8c3b3;margin-top:7px}.main-result.flow-reached .big-result{color:var(--warm);transition:color .5s}.results-bottom{display:grid;grid-template-columns:1fr 1fr;gap:10%;margin-top:44px}.influencer-result{position:relative}.influencer-result .eyebrow{font-size:10px;max-width:32ch}.currency-switch{position:relative;margin:12px 0}.currency-switch button{padding:6px 10px;min-height:34px;font:10px var(--mono);border:1px solid #e2d7c459}.currency-switch button[aria-pressed=true]{background:var(--paper);color:var(--ink);border-color:var(--paper)}.secondary-result{font-size:52px;line-height:1.2;letter-spacing:-.055em;white-space:nowrap}.secondary-result>span{font:11px var(--mono);color:#c6bca7;letter-spacing:0}.influencer-result h3{font-size:19px;letter-spacing:-.02em;margin-top:14px}.influencer-result>p:not(.eyebrow,.secondary-result,.source-note){font-size:14px;line-height:1.8;color:#cdc6b6;max-width:40ch;margin-top:12px}.influencer-result>.source-note{margin-top:15px}.result-context{border-left:1px solid #f3e9d830;padding-left:35px}.result-context h3{font-size:30px;line-height:1.15;margin:16px 0}.result-context>p:not(.source-note){font-size:14px;color:#cdc6b6;line-height:1.8}.result-context>.source-note{margin-top:15px}.pixel-confluence{display:flex;align-items:flex-end;height:26px;gap:5px}.pixel-confluence i{display:block;width:18px;height:18px;background:var(--warm)}.pixel-confluence i:first-child,.pixel-confluence i:last-child{height:26px;background:#a26746}.method-notes{margin-top:38px;border-top:1px solid #f3e9d830;font-size:12px}.method-notes summary{cursor:pointer;display:flex;justify-content:space-between;padding:19px 0;color:#d8d1c0;list-style:none}.method-notes summary::-webkit-details-marker{display:none}.method-notes summary>span{font-size:20px;line-height:1}.method-notes[open] summary>span{transform:rotate(45deg)}.method-notes>div{display:grid;gap:14px;max-width:100ch;color:#c7c1b1;line-height:1.9;padding-bottom:15px}.method-notes a{text-decoration:underline;text-underline-offset:4px}
.case-section{background:#e8dfcd;border-bottom:1px solid var(--line)}.case-layout{display:grid;grid-template-columns:.9fr 1.15fr;gap:7%;align-items:center}.case-copy h2{font-size:clamp(36px,4.1vw,58px);line-height:1.08}.case-copy h2 .pixel-type{display:inline-block;font-size:.7em;margin-top:10px}.case-copy>p:not(.case-number,.case-number-label,.source-note){font-size:15px;color:#5a5e52;margin-top:21px;max-width:37ch}.case-number{font-size:clamp(35px,3.8vw,54px);letter-spacing:-.055em;line-height:1.2;margin-top:28px;color:var(--rust)}.case-number>span{font:10px var(--mono);letter-spacing:0;vertical-align:middle}.case-number-label{font-size:13px;max-width:30ch;margin:9px 0}.case-film{display:block;position:relative}.case-film img{width:100%;height:auto}.case-film>span{display:flex;align-items:center;gap:15px;background:var(--ink);color:var(--paper);padding:16px 19px;font-size:12px}.case-film>span>span:last-of-type:not(.sr-only){margin-left:auto}.case-film:hover>span{background:var(--rust)}.case-footnote{font-size:11px;line-height:1.8;color:#646759;margin-top:18px;max-width:65ch}
.work-section{padding-bottom:85px}.work-filters{margin-top:22px}.work-filters button{border-color:var(--line);padding:9px 13px}.work-filters button[aria-pressed=true]{background:var(--ink);color:var(--paper);border-color:var(--ink)}.kit-work-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px 40px}.kit-work-card{min-width:0;scroll-margin-top:110px}.work-image{position:relative;display:block;aspect-ratio:16/9;overflow:hidden;background:#d9cfbb}.work-image>img{width:100%;height:100%;object-fit:cover;transition:transform .45s}.work-image:hover>img{transform:scale(1.035)}.work-play{position:absolute;left:14px;bottom:14px;display:flex;align-items:center;gap:10px;background:#23251fef;padding:11px 14px;color:var(--paper);font-size:11px}.work-play>span:first-child{font-size:10px;color:var(--warm)}.naturewall-image{background:#1d201b}.naturewall-image>img{object-fit:contain}.work-card-top{display:flex;align-items:center;justify-content:space-between;gap:20px;margin:20px 0 12px}.work-card-top .eyebrow{color:var(--rust);font-size:10px}.work-card-top>span{font:9px var(--mono);color:#686b5f}.kit-work-card h3{font-size:29px;letter-spacing:-.04em}.kit-work-card>p:not(.source-note,.work-milestone){font-size:14px;color:#5a5e52;max-width:47ch;margin-top:12px}.work-milestone{font-size:12px;margin-top:22px;border-top:1px solid var(--line);padding-top:15px}.work-milestone strong{font-size:25px;font-weight:550;letter-spacing:-.04em;color:var(--rust);margin-right:8px}.kit-work-card>.source-note{font-size:10px;max-width:52ch;margin-top:8px}
.format-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:35px}.format-grid article{display:flex;flex-direction:column;border-top:1px solid #f3e9d83b;padding:22px 0 0;min-width:0}.format-number{font:9px/1.7 var(--mono);color:var(--warm);letter-spacing:.05em}.format-grid h3{font-size:34px;margin:21px 0 17px;letter-spacing:-.045em}.format-grid p{font-size:14px;line-height:1.85;color:#c8c3b4;margin-bottom:26px}.format-grid a{display:flex;justify-content:space-between;gap:15px;font-size:12px;margin-top:auto;border-bottom:1px solid #f3e9d845;padding:12px 0}.format-grid a:hover{color:var(--warm)}.format-note{font-size:11px;color:#bdbbab;margin-top:33px;max-width:100ch}.founder-section{display:grid;grid-template-columns:.8fr 1.2fr;gap:11%;align-items:center}.founder-image{max-width:355px}.founder-image>img{width:100%;height:auto}.founder-image>span{display:block;font:9px/1.7 var(--mono);border-bottom:1px solid var(--line);padding:16px 0}.founder-copy .eyebrow{color:var(--rust);margin-bottom:24px}.founder-copy h2{font-size:68px;line-height:.95;margin-bottom:30px}.founder-copy p:not(.eyebrow){font-size:15px;color:#54594d;line-height:1.9;margin-top:18px;max-width:58ch}.founder-copy .under-link{margin-top:22px;font-size:12px}.founder-copy .under-link:hover{color:var(--rust)}
.kit-contact{padding-bottom:28px;background-image:linear-gradient(90deg,#f3e9d805 1px,transparent 1px);background-size:64px 64px}.contact-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:12%;align-items:center}.contact-grid h2{font-size:clamp(46px,5.6vw,80px);line-height:1.1}.contact-grid>div>p{font-size:15px;line-height:1.8;color:#cdc7b6;margin-top:25px;max-width:42ch}.contact-button{margin-top:30px;min-width:215px}.email-line{display:flex;align-items:center;gap:14px;margin-top:18px;font-size:14px;flex-wrap:wrap}.email-line>button{background:none;border:1px solid #e4dac657;color:#cfc5b2;font-size:11px;min-height:35px;min-width:50px;padding:7px 11px}.takeaway{position:relative;padding:35px;border:1px solid #e4dac665;background:#f3e9d806}.takeaway-mark{width:52px;height:62px;stroke:var(--warm);fill:none;stroke-width:1.6;margin-bottom:25px}.takeaway .eyebrow{font-size:9px;color:var(--warm)}.takeaway h3{font-size:30px;line-height:1.2;margin:14px 0}.takeaway>p:not(.eyebrow){font-size:13px;line-height:1.85;color:#c7c1b1}.takeaway .download-link{font-size:13px;border-bottom:1px solid #e4dac665;padding:12px 0;margin-top:17px;gap:25px}.kit-end{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:75px;padding-top:25px;border-top:1px solid #e4dac639;font:9px/1.7 var(--mono);color:#c7c1b1}.kit-end img{width:95px;height:auto}.kit-end>a:last-child{padding:12px 0}
.film-dialog{width:min(1050px,calc(100% - 36px));padding:20px;border:1px solid #b8a995;background:var(--ink);color:var(--paper);max-height:92svh;overflow:auto}.film-dialog::backdrop{background:#10120fe8;backdrop-filter:blur(7px)}.film-dialog-top{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-bottom:16px}.film-dialog-top h2{font-size:21px;letter-spacing:-.03em}.film-dialog-top button{display:flex;align-items:center;gap:18px;background:none;border:1px solid #e4dac677;color:var(--paper);padding:8px 12px;min-height:44px;font-size:12px}.film-dialog-top button>span{font-size:22px}.film-dialog video{display:block;width:100%;max-height:72svh;background:#0e100d}.film-dialog[data-orientation=portrait]{width:min(520px,calc(100% - 28px))}
@media(min-width:1600px){:root{--pad:max(90px,calc((100vw - 1380px)/2))}.kit-river{right:calc(var(--pad) * .4)}}
@media(max-width:1100px){:root{--pad:40px}.header-caption{display:none}.kit-header{gap:22px}.cover-grid{gap:6%}.cover-copy h1{font-size:8vw}.cover-intro{font-size:14px}.cover-actions{gap:20px}.cover-actions .kit-button{padding:13px 16px;gap:20px;font-size:12px}.cover-note{gap:15px}.cover-note>span{font-size:17px}.cover-note>p{font-size:10px}.cover-topline .eyebrow{font-size:8px}.kit-river{right:7px;width:26px}.kit-brand-strip{gap:25px}.kit-brand-strip>div{gap:22px}.kit-brand-strip img{max-width:85px}.section-heading{gap:40px}.bar-chart>div{grid-template-columns:105px 1fr;gap:12px}.results-bottom{gap:7%}.format-grid{gap:26px}.format-grid h3{font-size:30px}.case-copy h2{font-size:39px}.contact-grid{gap:8%}.work-card-top>span{font-size:8px}}
@media(max-width:760px){:root{--pad:24px}html{scroll-padding-top:87px}.kit-header{min-height:72px;padding:14px 20px;gap:16px}.kit-logo{width:95px}.kit-header nav{display:none}.kit-header .download-link{margin-left:auto;font-size:11px;padding:7px 10px;min-height:41px}.kit-header .download-link svg{width:16px;height:21px}.kit-river{right:2px;width:16px}.kit-cover{padding-top:25px;padding-bottom:31px}.cover-topline{margin-bottom:35px}.cover-topline .eyebrow{font-size:8px}.cover-topline>.eyebrow:last-child{display:none}.cover-grid{grid-template-columns:1fr;gap:40px}.cover-copy h1{font-size:clamp(66px,13.5vw,100px);line-height:.94}.cover-copy h1 .pixel-type{font-size:.62em}.edition-label{font-size:9px;margin-bottom:22px}.cover-intro{font-size:15px;max-width:36ch;margin-top:22px}.cover-actions{gap:25px;margin-top:25px}.cover-actions .kit-button{font-size:13px;min-height:51px;gap:23px}.cover-actions .under-link{font-size:12px}.cover-visual{max-width:650px;padding:0 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img{max-width:90px;height:24px;justify-self:center}.kit-section{padding-top:58px;padding-bottom:62px}.section-label{margin-bottom:31px;gap:12px}.section-label .eyebrow{font-size:9px}.section-label>span{min-width:25px;height:25px;font-size:9px}.section-label:after{margin-left:0}.section-heading{grid-template-columns:1fr;gap:25px;margin-bottom:35px}.section-heading h2{font-size:clamp(43px,10.7vw,66px)}.section-heading>p,.section-heading>div>p{font-size:15px;max-width:43ch}.audience-layout{grid-template-columns:1fr;gap:35px}.audience-highlights{grid-template-columns:1fr 1fr;gap:17px}.audience-highlights strong{font-size:clamp(48px,12vw,70px)}.audience-highlights>div{padding-bottom:18px}.audience-highlights p:not(.source-note){font-size:12px;line-height:1.7;max-width:18ch}.audience-highlights>.source-note{grid-column:1/-1;font-size:10px}.chart-switch{margin-bottom:22px}.chart-switch button{font-size:12px;padding:10px 16px}.bar-chart{gap:16px}.bar-chart>div{grid-template-columns:110px 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h3{font-size:29px}.result-context>.source-note{font-size:11px}.method-notes{font-size:11px;margin-top:30px}.case-layout{grid-template-columns:1fr;gap:31px}.case-copy h2{font-size:clamp(40px,9vw,60px)}.case-copy>p:not(.case-number,.case-number-label,.source-note){max-width:none;font-size:14px}.case-number{font-size:clamp(38px,9.1vw,55px);margin-top:26px}.case-number-label{max-width:35ch}.case-copy .source-note{font-size:11px}.case-film>span{font-size:11px;padding:13px 14px;gap:12px}.case-footnote{font-size:10px}.work-filters{gap:6px;margin-top:24px}.work-filters button{font-size:11px;min-height:44px;padding:8px 12px}.kit-work-grid{grid-template-columns:1fr;gap:36px}.work-card-top{margin:17px 0 11px}.work-card-top>span{font-size:9px}.kit-work-card h3{font-size:29px}.kit-work-card>p:not(.source-note,.work-milestone){font-size:14px}.work-milestone{margin-top:18px}.format-grid{grid-template-columns:1fr;gap:30px}.format-grid article{padding-top:19px}.format-grid h3{margin:17px 0 14px;font-size:32px}.format-grid p{margin-bottom:15px}.format-note{font-size:11px;line-height:1.9}.founder-section{grid-template-columns:1fr;gap:32px}.founder-image{max-width:285px}.founder-image>span{font-size:9px}.founder-copy h2{font-size:60px;margin-bottom:25px}.founder-copy p:not(.eyebrow){font-size:14px}.contact-grid{grid-template-columns:1fr;gap:38px}.contact-grid h2{font-size:clamp(46px,10.4vw,66px)}.contact-grid>div>p{font-size:14px}.contact-button{margin-top:26px}.email-line{font-size:13px}.takeaway{padding:27px}.takeaway-mark{width:43px;height:52px;margin-bottom:22px}.takeaway h3{font-size:29px}.kit-end{margin-top:42px;display:grid;grid-template-columns:1fr auto;gap:18px}.kit-end p{grid-column:1/-1;grid-row:2;font-size:9px}.kit-contact{padding-bottom:27px}.film-dialog{padding:13px}.film-dialog-top h2{font-size:16px}}
@media(max-width:360px){:root{--pad:20px}.cover-copy h1{font-size:61px}.cover-actions{gap:19px}.cover-actions .kit-button{font-size:12px;padding:12px;gap:15px}.cover-actions .under-link{font-size:11px}.film-time{display:none}.cover-stats{gap:8px}.cover-stats dd{font-size:30px}.big-result{font-size:36px}.work-card-top>span{font-size:8px}.bar-chart>div{grid-template-columns:96px 1fr}.section-label .eyebrow{font-size:8px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.kit-river-current,.kit-river-head{display:none}.work-image:hover>img{transform:none}.reading-progress{display:none}}
@media print{.kit-header,.kit-river,.cover-actions,.chart-switch,.work-filters,.currency-switch,.email-line button,.film-dialog,.skip-link{display:none!important}body,.dark{background:white;color:#111}.kit-section,.kit-cover{padding:25px 30px;break-inside:avoid}.chart-panel[hidden]{display:block!important}.cover-grid,.case-layout,.audience-layout,.contact-grid{gap:25px}.source-note,.dark .source-note,.dark p{color:#444}.kit-work-grid{grid-template-columns:1fr 1fr}.kit-work-card{break-inside:avoid}.pixel-type,.warm,.rust{color:#983719}.kit-end{margin-top:25px}.kit-button,.takeaway{border:1px solid #777}.big-result{font-size:60px}.kit-brand-strip{padding:20px 30px}}

/* Dedicated channel identities, commercial streams and commissioned work. */
.youtube-frame{position:relative;aspect-ratio:16/9;background:#151713;isolation:isolate}.youtube-frame>a,.youtube-frame>iframe{display:block;width:100%;height:100%;border:0}.youtube-frame .cover-film{outline-offset:7px}.youtube-frame img{width:100%;height:100%;object-fit:cover}.youtube-frame .play-icon{width:27px;height:27px}.video-fallback{display:flex;justify-content:flex-end;align-items:center;gap:10px;min-height:42px;font-size:10px;color:inherit;opacity:.8}.video-fallback:hover{opacity:1;text-decoration:underline;text-underline-offset:4px}.cover-visual .cover-note{margin-top:10px}.hero-video-views{font-size:43px;line-height:1;font-weight:500;letter-spacing:-.05em;color:var(--warm)}.cover-note>span:has(.hero-video-views){display:flex;align-items:baseline;gap:10px;font-size:15px}.kit-header nav{gap:20px}.kit-header nav a{white-space:nowrap}
.channel-brand-panel{display:grid;grid-template-columns:1.1fr 1fr;gap:55px;align-items:center;margin-bottom:60px}.channel-brand-panel>img{width:100%;height:auto;outline:1px solid var(--line);outline-offset:7px}.channel-brand-panel h2{font-size:clamp(38px,4.5vw,63px);margin:20px 0 23px;letter-spacing:-.05em}.channel-brand-panel>div>p:not(.eyebrow){font-size:15px;line-height:1.9;color:#555b4e;max-width:43ch}.channel-brand-panel .under-link{font-size:12px;margin-top:16px}.channel-brand-panel .under-link:hover{color:var(--rust)}.audience-subheading{display:flex;align-items:center;justify-content:space-between;gap:25px;padding-top:28px;border-top:1px solid var(--line);margin-bottom:38px}.audience-subheading h3{font-size:24px;letter-spacing:-.035em}.audience-subheading p{font-size:12px;color:#636959;max-width:32ch}.audience-section .section-label{margin-bottom:35px}
.landmark-section{background:#e8dfcd}.landmark-heading{padding-bottom:40px;margin-bottom:40px;border-bottom:1px solid #b4a996;display:grid;grid-template-columns:1.1fr 1fr;gap:8px 7%;align-items:end}.landmark-heading>.eyebrow{grid-column:1/-1;color:var(--rust)}.landmark-number{font-size:clamp(100px,14vw,195px);font-weight:500;letter-spacing:-.08em;line-height:1.05;color:var(--ink);margin-top:15px}.landmark-number>span{font-size:.65em;color:var(--rust)}.landmark-number>small{display:block;font:11px var(--mono);letter-spacing:.08em;margin:15px 0 0 8px}.landmark-number.flow-reached{color:var(--rust);transition:color .4s}.landmark-heading h2{font-size:clamp(34px,3.8vw,54px);line-height:1.15;padding-bottom:23px}.landmark-heading h2>.pixel-type{font-size:.78em;display:inline-block;margin-top:9px}.landmark-section .case-layout{grid-template-columns:.9fr 1.15fr}.landmark-section .case-copy h3{font-size:31px;line-height:1.15}.landmark-section .case-copy .case-emphasis{font-size:20px;color:var(--rust);line-height:1.55;max-width:29ch}.landmark-section .case-copy>.source-note{font-size:11px;line-height:1.9;margin-top:18px;max-width:50ch}.landmark-section .case-footnote{max-width:100ch;margin-top:29px}
.recent-label{padding:5px 8px;background:#e1dbc6;color:#49503e!important}.launch-case{border-top:1px solid #b9b1a0;padding-top:50px;margin-top:65px}.launch-heading{display:grid;grid-template-columns:1.1fr 1fr;gap:60px;align-items:end;margin-bottom:32px}.launch-heading h3{font-size:clamp(29px,3.6vw,48px);line-height:1.15;margin:16px 0}.launch-heading>div>p:not(.eyebrow){font-size:14px;color:#5a6051;max-width:41ch;line-height:1.8}.launch-total{display:flex;align-items:center;justify-content:flex-end;gap:27px}.launch-total strong{font-size:clamp(70px,7.2vw,100px);letter-spacing:-.075em;font-weight:500;line-height:1;color:var(--rust);white-space:nowrap}.launch-total strong>span{font-size:.55em}.launch-total>p{font-size:12px!important;line-height:1.8;max-width:23ch!important}.launch-grid{gap:40px}.launch-card-note{display:flex;gap:20px;justify-content:space-between;align-items:center;margin:10px 0}.launch-card-note h4{font-size:19px;font-weight:550;letter-spacing:-.035em;margin:0}.launch-card-note strong{font:13px var(--mono);color:var(--rust)}.launch-scope{margin-top:25px;max-width:100ch}
.affiliate-section .section-heading h2{font-size:clamp(40px,5.1vw,71px)}.amazon-tier{display:grid;grid-template-columns:auto 1fr 1fr;gap:25px;align-items:center;padding:28px 0;border-bottom:1px solid #f3e9d84a}.gold-star{display:grid;place-items:center;width:77px;height:77px;color:#e6bc63;background:#e6bc6310;border:1px solid #b69654;font-size:49px;line-height:1}.amazon-tier .eyebrow{color:#e6bc63;font-size:9px}.amazon-tier h3{font-size:27px;letter-spacing:-.035em;margin:6px 0}.amazon-tier>div>p:last-child{font-size:13px;color:#d8cdb7}.amazon-tier>.source-note{max-width:38ch;justify-self:end}.influencer-section{background:#ece3d0}.influencer-layout{display:grid;grid-template-columns:1.1fr 1fr;gap:10%;align-items:center}.influencer-section .influencer-result .eyebrow{color:var(--rust);font-size:10px}.influencer-section .currency-switch button{border-color:#b7aa91;color:var(--ink);min-height:40px}.influencer-section .currency-switch button[aria-pressed=true]{background:var(--ink);color:var(--paper);border-color:var(--ink)}.influencer-section .secondary-result{font-size:clamp(53px,6.4vw,90px);color:var(--rust);line-height:1.15}.influencer-section .secondary-result>span{color:#625c4e}.influencer-section .influencer-result h3{font-size:24px;line-height:1.3;max-width:26ch}.influencer-section .influencer-result>p:not(.eyebrow,.secondary-result,.source-note){color:#555c4d}.video-count{border-left:1px solid #b8ac95;padding-left:40px}.video-count>strong{font-size:105px;font-weight:500;letter-spacing:-.07em;line-height:1;display:block}.video-count>strong>span{font-size:20px;letter-spacing:-.02em;font-weight:400}.video-count h3{font-size:27px;margin:20px 0}.video-count>p{font-size:14px;color:#555c4d;line-height:1.9;max-width:36ch}.storefront-markets{display:flex;gap:8px;margin-top:22px}.storefront-markets span{font:10px var(--mono);border:1px solid #b6ab95;padding:8px 10px}.amazon-separation{font-size:12px;max-width:95ch;line-height:1.9;margin-top:40px;padding-top:25px;border-top:1px solid #bbb09a;color:#5e6254}.influencer-section .method-notes{border-color:#bfb39b;margin-top:18px}.influencer-section .method-notes summary,.influencer-section .method-notes>div{color:#555b4e}
.five-kit-section{background:#ffdc00;color:#1c1c17}.five-kit-section .section-label>span{border-color:#25251b;color:#25251b}.five-kit-section .section-label.flow-reached>span{background:#25251b;color:#ffdc00}.five-kit-brand{display:grid;grid-template-columns:1.1fr 1fr;gap:55px;align-items:center}.five-kit-brand>img{width:100%;height:auto;outline:1px solid #2b2b1835;outline-offset:6px}.five-kit-brand h2{font-family:WyePixel,monospace;font-size:clamp(42px,4.5vw,65px);font-weight:400;margin:18px 0;letter-spacing:-.05em}.five-kit-brand h2>span{color:#c43220}.five-kit-brand p{font-size:15px;line-height:1.85;margin-top:15px;max-width:42ch}.venture-label{display:inline-block;border:1px solid #303018;font:10px var(--mono);padding:5px 9px;text-transform:uppercase}.five-kit-brand .under-link{font-size:12px;margin-top:20px}.five-kit-section .under-link:hover{color:#8a2d1b}.five-example{display:grid;grid-template-columns:.75fr 1.25fr;gap:70px;align-items:center;padding-top:45px;margin-top:45px;border-top:1px solid #3e3b1859}.five-example .eyebrow{font-size:10px}.five-example h3{font-size:clamp(31px,3.4vw,48px);margin:20px 0;line-height:1.1}.five-example>div>p:not(.eyebrow){font-size:14px;max-width:35ch;line-height:1.8}.five-runtime{display:block;font-family:WyePixel,monospace;font-size:38px;margin-top:23px}.five-runtime>span{font-size:.6em;opacity:.65}.five-note{font-size:11px;line-height:1.9;margin-top:26px;max-width:100ch}
.ugc-case-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.ugc-case .work-card-top{align-items:start;flex-direction:column;gap:8px}.ugc-case .work-card-top .eyebrow{color:var(--warm);font-size:11px}.ugc-case .work-card-top>span{font-size:10px;color:#bdbbab}.ugc-case h3{font-size:28px;line-height:1.13;margin:18px 0}.ugc-case>p{font-size:14px;line-height:1.85;color:#c8c3b4}.ugc-format{font:10px/1.8 var(--mono);padding-top:18px;margin-top:20px;border-top:1px solid #f3e9d83b;color:#d8cdb8}.ugc-case .work-play{left:10px;bottom:10px;padding:9px 11px;font-size:10px}.ugc-footer{display:flex;justify-content:space-between;align-items:end;gap:35px;border-top:1px solid #f3e9d83b;margin-top:45px;padding-top:25px}.ugc-footer>p{font-size:11px;color:#bbb8a9;line-height:1.9;max-width:70ch}.ugc-footer .under-link{font-size:12px;white-space:nowrap}.ugc-section .section-heading h2{font-size:clamp(44px,5.8vw,80px)}
@media(max-width:1100px){.kit-header nav{gap:15px}.kit-header nav a{font-size:11px}.channel-brand-panel,.five-kit-brand{gap:35px}.landmark-heading h2{font-size:37px}.launch-heading{gap:35px}.launch-total{display:block}.launch-total>p{margin-top:15px}.ugc-case-grid{gap:22px}.ugc-case h3{font-size:24px}.video-count{padding-left:30px}.five-example{gap:45px}.ugc-case .work-play{padding:8px;gap:7px}.ugc-case .play-icon{width:20px;height:20px;font-size:8px}}
@media(max-width:760px){.cover-visual .cover-note{margin-top:5px}.hero-video-views{font-size:40px}.cover-note>span:has(.hero-video-views){font-size:12px;gap:7px}.video-fallback{min-height:40px;font-size:10px}.channel-brand-panel,.five-kit-brand{grid-template-columns:1fr;gap:30px;margin-bottom:35px}.channel-brand-panel h2{font-size:44px;margin:17px 0}.channel-brand-panel .eyebrow{font-size:9px}.channel-brand-panel>div>p:not(.eyebrow){font-size:14px;max-width:none}.audience-subheading{display:block;margin-bottom:27px;padding-top:25px}.audience-subheading h3{font-size:22px;line-height:1.3}.audience-subheading p{margin-top:12px;max-width:38ch}.landmark-heading{grid-template-columns:1fr;gap:20px;padding-bottom:30px;margin-bottom:30px}.landmark-heading>.eyebrow{font-size:9px}.landmark-number{font-size:clamp(98px,25vw,160px);margin-top:0}.landmark-number>small{margin:9px 0 0 4px;font-size:10px}.landmark-heading h2{font-size:clamp(31px,8.3vw,54px);padding-bottom:0}.landmark-section .case-layout{grid-template-columns:1fr}.landmark-section .case-copy h3{font-size:27px}.landmark-section .case-copy .case-emphasis{font-size:19px;margin-top:18px}.landmark-section .case-footnote{font-size:10px;margin-top:17px}.launch-case{margin-top:40px;padding-top:35px}.launch-heading{grid-template-columns:1fr;gap:27px}.launch-heading h3{font-size:32px}.launch-total{display:flex;justify-content:flex-start;gap:22px}.launch-total>p{margin-top:0}.launch-total strong{font-size:82px}.launch-grid{gap:29px}.launch-card-note h4{font-size:18px}.launch-card-note strong{font-size:12px}.launch-scope{font-size:10px}.affiliate-section .section-heading h2{font-size:clamp(34px,9vw,60px)}.amazon-tier{grid-template-columns:auto 1fr;gap:18px;padding:25px 0}.gold-star{width:66px;height:66px;font-size:43px}.amazon-tier h3{font-size:25px}.amazon-tier>.source-note{grid-column:1/-1;justify-self:start;max-width:48ch;font-size:10px}.influencer-layout{grid-template-columns:1fr;gap:30px}.influencer-section .secondary-result{font-size:clamp(45px,12vw,75px)}.influencer-section .secondary-result>span{font-size:10px}.influencer-section .influencer-result h3{font-size:22px}.video-count{border-left:0;border-top:1px solid #b8ac95;padding:28px 0 0}.video-count>strong{font-size:86px}.video-count h3{font-size:25px;margin:16px 0}.amazon-separation{font-size:11px;margin-top:30px}.five-kit-brand h2{font-size:50px;margin:20px 0}.five-kit-brand p{font-size:14px}.five-example{grid-template-columns:1fr;gap:25px;margin-top:32px;padding-top:32px}.five-example h3{font-size:37px}.five-example>div>p:not(.eyebrow){max-width:40ch}.five-runtime{font-size:34px}.five-note{font-size:10px;margin-top:21px}.ugc-case-grid{grid-template-columns:1fr;gap:39px}.ugc-case .work-card-top{flex-direction:row;align-items:center;gap:20px}.ugc-case h3{font-size:29px}.ugc-format{font-size:10px;margin-top:15px;padding-top:15px}.ugc-case .work-play{font-size:11px;padding:10px 12px;gap:10px}.ugc-case .play-icon{width:25px;height:25px;font-size:10px}.ugc-footer{display:block;margin-top:31px}.ugc-footer .under-link{margin-top:20px}.ugc-section .section-heading h2{font-size:clamp(42px,10.6vw,64px)}}
@media(max-width:360px){.channel-brand-panel h2{font-size:38px}.landmark-heading h2{font-size:30px}.landmark-number{font-size:92px}.launch-heading h3{font-size:29px}.launch-total strong{font-size:72px}.launch-total>p{font-size:11px!important}.five-kit-brand h2{font-size:44px}.ugc-case .work-card-top>span{font-size:9px}.cover-note>span:has(.hero-video-views){flex-wrap:wrap}.hero-video-views{font-size:36px}}
@media print{.youtube-frame{break-inside:avoid}.landmark-number{font-size:100px}.five-kit-section{background:#fff;color:#111}.ugc-case-grid{grid-template-columns:repeat(3,1fr)}.channel-brand-panel,.five-kit-brand{gap:20px}.video-fallback{display:none}.amazon-tier{color:#111}.ugc-case>p{color:#444}}

/* Branded collaboration gallery and explicit reporting periods. */
.collab-heading{display:grid;grid-template-columns:1.2fr .8fr;gap:64px;align-items:end;margin-bottom:35px}
.collab-heading h2{font-size:clamp(43px,5.8vw,80px)}
.collab-heading>div>p{font-size:16px;line-height:1.8;max-width:43ch;color:#555b4e;margin-top:24px}
.collab-total{border-left:1px solid var(--line);padding-left:38px;justify-self:end}
.collab-total>strong{font-size:clamp(70px,7.2vw,104px);font-weight:500;letter-spacing:-.07em;line-height:1;color:var(--rust);white-space:nowrap}
.collab-total>strong>span{font-size:.55em}.collab-total>p{font-size:14px!important;margin-top:13px!important;max-width:28ch!important}
.collab-checkpoint{display:flex;align-items:center;gap:12px 20px;flex-wrap:wrap;padding:18px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-bottom:32px;font-size:12px;color:#5e6455}
.collab-checkpoint .pixel-dot{background:var(--rust);margin:0}.collab-checkpoint>strong{font-weight:550;color:var(--ink);font-size:14px}.collab-checkpoint>span:last-child{margin-left:auto}
.collab-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:34px}
.collab-card{min-width:0;background:#faf2e5;border:1px solid #c9bfad;scroll-margin-top:104px;display:flex;flex-direction:column}
.collab-card .youtube-frame{flex-shrink:0}.collab-card .branded-video{background:var(--ink)}
.video-brand{position:absolute;left:16px;top:16px;width:114px;height:49px;display:grid;place-items:center;padding:10px 13px;background:#fffaf0;box-shadow:0 2px 15px #0002;z-index:2}
.video-brand>img{width:100%;height:100%;object-fit:contain;filter:none;transform:none!important}.video-brand-noreve{height:62px;width:94px;padding:7px 12px}
.collab-card .work-play{bottom:15px;left:16px;font-size:12px;padding:10px 13px}
.collab-body{padding:24px 28px 23px;display:flex;flex-direction:column;flex:1}
.collab-meta{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:14px}
.collab-meta .eyebrow{color:var(--rust);font-size:11px}.collab-meta>span{font-size:11px;line-height:1.5;color:#606653}
.collab-card h3{font-size:clamp(26px,2.6vw,37px);line-height:1.1;max-width:26ch}
.collab-description{font-size:14px;line-height:1.8;color:#555b4d;margin:15px 0 24px;max-width:49ch}
.collab-result{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:auto;padding-top:19px;border-top:1px solid #c9bfad}
.collab-result>div{display:flex;align-items:baseline;gap:13px;flex-wrap:wrap}.collab-result strong{font-size:38px;letter-spacing:-.055em;font-weight:550;color:var(--rust);line-height:1.1;font-variant-numeric:tabular-nums}
.collab-result>div>span{font-size:12px;color:#5b6152}.collab-result>a{font-size:12px;min-height:44px;display:flex;align-items:center;gap:10px;border-bottom:1px solid #6d705e}.collab-result>a:hover{color:var(--rust)}
.collab-date{font-size:12px;line-height:1.7;color:#636958;margin-top:11px}.collab-total-note{font-size:12px;color:#5c6253;line-height:1.8;margin-top:20px}
.case-date{margin-top:25px!important;max-width:none!important;border-left:3px solid var(--rust);padding-left:15px;line-height:1.65!important}.case-date>strong{display:block;font-size:15px;font-weight:550;color:var(--ink)}.case-date>span{display:block;font-size:13px;margin-top:4px;color:#5e6253}
.affiliate-section .section-heading{margin-bottom:32px}.affiliate-journey{display:grid;grid-template-columns:1fr 70px 1fr 70px 1fr;gap:18px;align-items:center;margin:0 0 27px;padding:23px 0;border-top:1px solid #f3e9d842;font-size:15px}.affiliate-journey>span{max-width:23ch}.affiliate-journey svg{width:60px;height:25px;fill:none;stroke:var(--warm);stroke-width:1.3}
.review-ribbon{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}.review-ribbon a{min-width:0;border:1px solid #f3e9d845;background:#191d18;overflow:hidden}.review-ribbon img{width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;transition:filter .2s}.review-ribbon>a>span{display:flex;justify-content:space-between;align-items:center;gap:12px;font:11px/1.5 var(--mono);padding:12px 13px}.review-ribbon a:hover{border-color:var(--warm)}.review-ribbon a:hover img{filter:brightness(.8)}
.ribbon-note{font-size:12px;line-height:1.8;color:#c1bdad;max-width:100ch;margin:18px 0 35px}
.report-period{display:flex;justify-content:space-between;align-items:center;gap:20px;border:1px solid #d88a624f;background:#e28b6210;padding:19px 22px;margin:0 0 27px}
.report-period>strong{font:500 25px/1.2 var(--sans);letter-spacing:-.035em;color:var(--warm);display:flex;align-items:baseline;gap:13px}.report-period>strong>span{font:500 13px/1.5 var(--mono);letter-spacing:.03em;text-transform:uppercase}.report-period>p{font-size:16px;color:var(--paper);font-weight:500;line-height:1.5}
.affiliate-section .main-result{padding-top:0;border-top:0}.metric-label{color:#d3bba2;font-size:12px}.affiliate-section .big-result{margin-top:13px}.affiliate-section .result-description{font-size:15px;max-width:62ch}.affiliate-section .support-stats dt{font-size:12px}.affiliate-section .method-notes{font-size:13px}
.influencer-period{background:#f8f0df;border-color:#bcad92;margin-bottom:36px}.influencer-period>strong{color:var(--rust)}.influencer-period>p{color:var(--ink)}
.influencer-layout{grid-template-columns:1.08fr 1fr;gap:7%;align-items:center}.influencer-creator{border:1px solid #baae96;background:#f6eddb;min-width:0}
.influencer-creator figure{position:relative;isolation:isolate}.influencer-creator figure>img{width:100%;height:230px;object-fit:cover;object-position:center 30%}.influencer-creator figcaption{font:10px/1.7 var(--mono);background:var(--ink);color:var(--paper);padding:11px 20px}
.influencer-creator .video-count{border:0;padding:25px 28px 29px}.influencer-creator .video-count>strong{font-size:90px}.influencer-creator .video-count h3{font-size:25px;line-height:1.15;margin:14px 0}.influencer-creator .video-count p{max-width:40ch}.influencer-creator .storefront-markets{margin-top:18px}
.influencer-section .influencer-result>p:not(.eyebrow,.secondary-result,.source-note){font-size:16px}.influencer-section .influencer-result>.source-note{font-size:12px}.influencer-section .amazon-separation,.influencer-section .method-notes{font-size:13px}
.chart-description{font-size:13px;line-height:1.7}.channel-snapshot>.source-note{font-size:12px}.audience-highlights>.source-note,.chart-panel>.source-note{font-size:12px}.case-footnote,.landmark-section .case-copy>.source-note,.launch-scope,.five-note{font-size:12px;line-height:1.8}.cover-note>p{font-size:12px;max-width:28ch}
@media(max-width:1100px){.collab-heading{gap:35px}.collab-total{padding-left:25px}.collab-body{padding:22px}.collab-result>div{display:block}.collab-result>div>span{display:block;margin-top:7px}.collab-grid{gap:25px}.report-period{flex-wrap:wrap;gap:9px}.influencer-creator figure>img{height:210px}.influencer-creator .video-count{padding:23px}.affiliate-journey{grid-template-columns:1fr 50px 1fr 50px 1fr;gap:12px}.affiliate-journey svg{width:45px}}
@media(max-width:760px){.collab-heading{grid-template-columns:1fr;gap:28px;margin-bottom:28px}.collab-heading h2{font-size:clamp(42px,10.5vw,64px)}.collab-heading>div>p{font-size:15px;margin-top:20px}.collab-total{justify-self:stretch;padding:23px 0 0;border-left:0;border-top:1px solid var(--line);display:flex;gap:24px;align-items:center}.collab-total>strong{font-size:76px}.collab-total>p{margin-top:0!important;font-size:13px!important}.collab-checkpoint{gap:8px 12px;margin-bottom:25px;padding:16px 0}.collab-checkpoint>strong{font-size:13px}.collab-checkpoint>span:last-child{margin-left:0;width:100%;font-size:12px}.collab-grid{grid-template-columns:1fr;gap:28px}.collab-body{padding:21px}.collab-card h3{font-size:29px}.collab-description{font-size:14px;margin-bottom:20px}.collab-meta{gap:10px}.collab-meta>span{font-size:10px}.collab-result strong{font-size:37px}.collab-result>div{display:flex;gap:10px}.collab-result>div>span{margin:0}.collab-date,.collab-total-note{font-size:12px}.video-brand{left:12px;top:12px;width:95px;height:42px;padding:9px 12px}.video-brand-noreve{width:76px;height:50px;padding:6px 10px}.collab-card .work-play{left:12px;bottom:12px;font-size:11px;padding:8px 10px}.collab-card .play-icon{width:23px;height:23px}.case-date>span{font-size:13px}.affiliate-journey{grid-template-columns:1fr 22px 1fr 22px 1fr;gap:8px;font-size:12px;line-height:1.6}.affiliate-journey svg{width:24px;height:22px}.review-ribbon{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.review-ribbon>a>span{font-size:10px;padding:10px}.ribbon-note{font-size:12px;margin:17px 0 28px}.report-period{display:block;padding:17px;margin-bottom:23px}.report-period>strong{font-size:25px;gap:11px}.report-period>strong>span{font-size:11px}.report-period>p{font-size:15px;margin-top:9px}.affiliate-section .result-description{font-size:14px}.affiliate-section .support-stats dt{font-size:11px}.influencer-layout{grid-template-columns:1fr;gap:32px}.influencer-creator figure>img{height:230px}.influencer-creator .video-count{padding:23px}.influencer-creator .video-count>strong{font-size:84px}.influencer-creator .video-count h3{font-size:25px}.influencer-section .influencer-result>p:not(.eyebrow,.secondary-result,.source-note){font-size:15px}.source-note,.case-footnote,.landmark-section .case-footnote,.launch-scope,.five-note{font-size:12px}.channel-snapshot>.source-note{font-size:11px}.chart-description{font-size:12px}.chart-panel>.source-note,.audience-highlights>.source-note{font-size:12px}.cover-note>p{font-size:11px}}
@media(max-width:360px){.collab-heading h2{font-size:40px}.collab-total{gap:18px}.collab-total>strong{font-size:65px}.collab-total>p{font-size:12px!important}.collab-body{padding:18px}.collab-result>div{display:block}.collab-result>div>span{margin-top:5px}.collab-meta{align-items:flex-start}.collab-meta>span{max-width:13ch;text-align:right}.collab-card h3{font-size:27px}.report-period>strong>span{font-size:10px}.report-period>p{font-size:14px}.affiliate-journey{gap:5px;font-size:11px}.influencer-creator figure>img{height:200px}}
@media print{.collab-grid{grid-template-columns:1fr 1fr}.collab-card{break-inside:avoid}.collab-body{padding:15px}.report-period{color:#111;background:#fff;border-color:#777}.report-period>strong,.report-period>p{color:#111}.collab-card h3{font-size:24px}.collab-result strong{font-size:30px}.review-ribbon{grid-template-columns:repeat(4,1fr)}.influencer-creator figure>img{height:180px}}
/* Keep commercial proof ahead of supporting imagery. */
.affiliate-proof-layout{display:grid;grid-template-columns:1.35fr 1fr;gap:48px;align-items:start;margin-top:10px}.affiliate-proof-layout .main-result{padding-bottom:28px}.affiliate-proof-layout .big-result{font-size:clamp(48px,6.1vw,90px);white-space:nowrap}.affiliate-proof-layout .big-result>span{display:block;margin:0 0 16px;font-size:11px}.affiliate-proof-layout .report-period{display:block;padding:17px 19px}.affiliate-proof-layout .report-period>p{margin-top:7px}.affiliate-proof-layout .support-stats{gap:20px}.affiliate-proof-layout .support-stats dd{font-size:32px}.affiliate-proof-layout .review-ribbon{grid-template-columns:repeat(2,minmax(0,1fr));gap:15px}.review-context{padding-top:0}.review-context .ribbon-note{margin-bottom:0;font-size:12px}.affiliate-section .amazon-tier{margin-top:28px;border-top:1px solid #f3e9d84a}.influencer-creator figure{display:grid;grid-template-columns:42% 1fr;background:var(--ink);align-items:center}.influencer-creator figure>img{width:100%;height:auto;aspect-ratio:1;object-fit:contain}.influencer-creator figcaption{font:12px/1.9 var(--mono);padding:20px;text-wrap:balance}
@media(max-width:1000px){.affiliate-proof-layout{grid-template-columns:1fr;gap:30px}.affiliate-proof-layout .big-result{font-size:clamp(46px,9vw,90px)}.affiliate-proof-layout .report-period{display:flex}.affiliate-proof-layout .report-period>p{margin-top:0}.affiliate-proof-layout .review-ribbon{grid-template-columns:repeat(4,minmax(0,1fr))}.influencer-creator figcaption{font-size:10px;padding:14px}}
@media(max-width:760px){.affiliate-proof-layout{gap:28px}.affiliate-proof-layout .report-period{display:block}.affiliate-proof-layout .report-period>p{margin-top:9px}.affiliate-proof-layout .review-ribbon{grid-template-columns:repeat(2,minmax(0,1fr))}.affiliate-proof-layout .support-stats{gap:13px}.affiliate-proof-layout .support-stats dd{font-size:clamp(25px,6vw,34px)}.affiliate-proof-layout .big-result{font-size:clamp(38px,10.3vw,70px)}.affiliate-proof-layout .report-period>p{font-size:15px}.influencer-creator figure>img{height:auto}.influencer-creator figcaption{font-size:11px;padding:17px}.influencer-creator .video-count{padding:23px}.affiliate-section .amazon-tier{margin-top:29px}}
@media(max-width:360px){.affiliate-proof-layout .big-result{font-size:37px}.affiliate-proof-layout .report-period>p{font-size:14px}.influencer-creator figcaption{font-size:10px;padding:12px}}

.video-brand{display:flex;align-items:center;justify-content:center;overflow:hidden}.video-brand>img{min-width:0;min-height:0;max-height:100%;max-width:100%}.video-brand-robustgoods{width:160px;gap:4px;padding:8px 12px}.video-brand-robustgoods>img{width:35px;height:33px;flex:0 0 35px}.video-brand-robustgoods>span{font:700 12px/1.2 var(--sans);letter-spacing:-.02em;color:#23251f;white-space:nowrap}@media(max-width:760px){.video-brand-robustgoods{width:139px;padding:6px 9px}.video-brand-robustgoods>img{width:29px;height:29px;flex-basis:29px}.video-brand-robustgoods>span{font-size:11px}}